Marketing and Management Services
Strategy and Ideation. One of our strongest points-of-difference is our ability to create and develop entirely new marketing opportunities for clients. Our Strategic Ideation Services include business and marketing review, concept discovery, brand and channel ideation, and program development.
Creative. We not only develop concepts strategically from the ground up, but also bring them to life creatively. We utilize both in-house creative resources as well as partner with a brand's existing creative agencies to ensure each concept comes alive in the most exciting way possible.
Digital and Technology. The Marketing Exchange has deep experience developing robust, standalone technologies, as well as major digital applications that are part of larger, integrated marketing solutions. No other company has combined proprietary technology and a marketing expertise like the Marketing Exchange, and our MX Local Technology Platform uniquely serves as both local marketing inspiration and tangible mapping tool. When we combine this technology with our deep agency background and marketing expertise, we are able to create hyper-local solutions that combine digital and field tactics in creative, unexpected ways.
Management and Execution. We have deep experience managing and executing marketing initiatives of all sizes. We act as "General Contractor" for every initiative we bring forth, handling Overall Marketing and Business Planning, Logistics and Execution, Financial Management and Risk Management. Finally, we insist that every concept we create is meticulously measured, and utilize our Measurement and Analysis capabilities to determine business impact and ROI for future planning.